Change is rampant now in the car industry. In this day and age when fuel price has hampered development, the car industry has evolved to survive, so much so that marketers are seeing a plot for growth. For car dealers and car marketers, it would be best to ask the following questions:
- What influences market conditions for car rental, and why is the car industry not as affected by the airline industry in terms of international issues regarding oil?
- The magnitude of the oil industry’s issues on the car rental market as the root cause of the fluctuating price for auto manufacturing and travel industry.
- Sales patterns of business industries and entrepreneurs vis-à-vis their businesses.
- Brand identities of the leading companies
- New product introductions including hourly rentals and the proliferation of “green” car rental and lease options.
- Detailed analysis of TV and web commercials and advertising campaigns.
Car owners who would like to know the insides of the car rental and leasing game need to find the answers to these questions.
Source:http://www.researchandmarkets.com
